Hilton is the no 1 hotel brand in the regions of Western Europe, Middle East, Asia Pacific and Latin-America as measured by the BDRC Hotel Business Guest Surveys in 2007.
Relative to its closest challenger Holiday Inn, Western Europe is by some margin Hilton's strongest market and its paramount status here, at this moment in time, is not truly threatened. On a country by country basis, however, Ibis takes the lead in both France and Germany while NH Hotels dominates in Spain.
In Asia Pacific and the Middle East Hilton takes over the top spot this year, but here, as in Latin America, its position as market leader is more seriously under threat with Hyatt, Sheraton and Marriott all contending for that coveted no. 1 position.
In addition, European chains such as Mövenpick (BDRC's most improved brand in the Middle East) are looking to expand and compete with the big players in the not too distant future. As in Europe, Hilton has to give way to stronger local brands in some individual countries like Shangri-La in China, Taj in India and Fiesta Americana in Mexico.
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