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MARRIOTT announce new "Edition" boutique Hotels


From Bill Marriott

I joined Ian Schrager and our Chief Financial Officer, Arne Sorenson, in announcing the name of the brand before high-powered developers from all over the place. It's going to be called Edition. E-D-I-T-I-O-N. We also announced ....

the first hotels with our developers to build Edition hotels in Paris, Madrid, South Beach in Miami, Chicago, Washington, D.C., Costa Rica, Los Angeles and Scottsdale, Arizona.

Edition was the brainchild of Ian Schrager. He's the guy who created the whole boutique hotel segment with exciting hotels like the Mondrian in West Hollywood, the Delano in Miami and my very favorite, the Gramercy Park in New York. Ian is a creative genius and that's one of the reasons why we partnered with him seven months ago.

When we first looked at the boutique hotel segment, we knew there was an opportunity for a unique concept on a global scale. We now have 18 lodging brands, but we were not a player in the boutique sector. We also recognized where our company's strengths were and where we could benefit from outside expertise, and that led us to Ian Schrager.

Our partnership with Ian is a combination of strengths. Marriott develops global brands and I believe we are the best hotel manager providing the best customer service. Credit goes to our employees. Over and over, Ian has proven he can create concepts that excite and attract people and develop cutting-edge hotels that are the talk of the town.

Our new Edition brand is now the talk of the lodging industry. I can't wait for the first one to open in 2010.