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Showing posts from March 29, 2008

JOBS| Taj Group

NEWS| Intl| Iconic brand to be revitalized worldwide

The makeover includes: an upgrade of 100 US hotels - 50 000 guestrooms renovated and a re-design of more than 100 lobbies.

The most recognized hotel brand in the world is getting a makeover. Sheraton Hotels & Resorts, Starwood Hotels & Resorts Worldwide, Inc. largest and most global brand, has launched a comprehensive new design of its lobbies and guests rooms that will significantly enhance its portfolio of hotels and resorts.

Sheraton and its owners are undertaking an aggressive multi-year strategy to improve the quality and consistency of the brand portfolio that includes $1.3 billion in renovations, $400 million in key brand initiatives and $2 billion in new hotel openings. Sheraton will upgrade 100 hotels in the U.S. – nearly half its North American portfolio – renovate 50,000 guestrooms and re-design more than 100 new lobbies. The plan is part of a global initiative to revitalize the iconic Sheraton brand and differentiate the guest experience at each of its 406 hotels acr…