IHCL (owner of the Taj group of hotels) chairman Ratan Tata, while responding to a shareholder's query, said the Taj brand is valued in excess of Rs 4,000 crore.
This is the first time the hotel chain, after its controversial acquisition of OEH stake, has mentioned its flagship brand's value. Its Taj name is sported across properties from luxury to leisure to business. UK's Brand Finance is learnt to be involved in the valuation of the hotel firm's intangible assets.
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