We wrote about CITIZENM on June 26, 2008
I think the concept is WOW! Here are some more photos.....
"In the last five or 10 years, fashion designers have begun to understand that the best way they can increase business is by recreating themselves as lifestyles brands," says Lucian James, founder of Paris-based brand consultancy Agenda.
Edinburgh, Scotland, in early 2009, lovers of the Italian fashion house's signature zigzag prints will be afforded the chance to sleep on Missoni-initialed sheets, eat off of Missoni plates and even swig a cocktail at the Missoni bar.
Talk about branding. Missoni is just the latest fashion company to jump into the hotel business.