Alok Gupta, director, Cafe Coffee Day, addressing newsmen in Bangalore claimed the funds for the expansion have been tied up.
Gupta added that they are also committed to open cafes at various countries and studying the market to make strategic moves. Cafe Coffee Day has around 10 cafes in West Asia, Pakistan and Europe.
Speaking on the pattern for expansion, Gupta said the company’s hub and spoke model in major cities has clicked. “Through this mode of hub and spoke model, we are at present operating about 100 cafes in New Delhi region, 120 cafes in Mumbai and 135 cafes in and around Bangalore. Based on this experience, we will be aggressively moving into major north Indian cities,” Gupta added.
The company is also planning to add a third domestic airline to its client list to sell coffee, snacks and meals on board.
Cafe Coffee day is also working towards creating more formats like selling coffees through dine-ins (for lunch and dinner) and coffee pubs for youths to hang out in strategic locations.
The company in an effort to move up the value chain on Monday announced the launch of a new format Coffee Day Square in Bangalore, which will target higher value realisation by selling single-origin coffee. Single-origin coffee comes from one specific growing region or from a specific estate.
Targeted at expatriates and high income segments, this new format serves single estate origin coffee brews from five different countries like Ethiopia, Colombia, Peru, Brazil, Costa Rica and three domestic coffees from regions like Himalayas (Assam), Kathlekhan and Rajgiri (both from Chikmagalur) and the tribal belt of Andhra Pradesh (Araku Valley).
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