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Sunday, December 20, 2009

NEWS| Starwood Creates 2 Franchise Organizations For North America

Starwood Hotels & Resorts Worldwide Inc. announces a realignment of resources within its North America franchise business to optimize support for franchise owners and hotels.






The streamlined model provides for two distinct, committed support organizations – one to service Starwood’s rapidly growing Select Service franchise hotel brands, Four Points by Sheraton and the recently launched Aloft and Element, while a separate unit will be fully dedicated to Full Service franchise hotels, including Le Meridien, The Luxury Collection, Sheraton and Westin.


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