Why did Swire launch Swire Hotels?
We’ve always had interest in hotels but we have never managed our own hotels. At Pacific Place in Hong Kong, for instance, we have the: JW Marriott, the Conrad and Shangri-La, for instance. But this is the first time we have gone out and created our own management company. And we have done so with a slightly different objective. We don’t want to go out and repeat what’s already out there in the marketplace. We want to go out and do things differently. Sometimes better, but not always. It’s all about having a slightly friendly approach, less hotel-y. What we want to do with the Opposite House in Beijing and the Upper House in Hong Kong shows the direction. Generally Swire developments are looking at mixed use developments.
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