The Private Label Company, LLC, (www.theplc.com) is a joint venture between The Leading Hotels of the World, Ltd. and Trust International.
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Launched in January 2007, The PLC has become a premier company providing superior distribution technology, sales and marketing services to luxury hotel companies around the world. Among its many other illustrious clients are Rocco Forte Collection, Banyan Tree Hotels & Resorts, Langham Hotels, Okura Hotels & Resorts, Six Senses Resorts and Spas, André Balazs Properties, West Paces Hotel Group, Grupo Habita Hotels, Classical Hotels and Resorts, Hersha Hospitality Management, and Taj Hotels, Resorts and Palaces. Using the offerings of The PLC, a hotel company can immediately extend its distribution to meet demands around the world. The results are increased revenue, greater brand recognition, and enhanced value for the hotel management company.