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KNOW| TRENDS| IDEAS| Responsible Hotels of the World

EDITOR| A marketing concept waiting to happen. The Responsible Hotels of the World is a wonderful example of how you can take something that is on everyone's mind (& maybe guilt) and create a powerful branding opportunity.

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From the site

For us, the essence of a responsible holiday is having an experience that encapsulates the destination you are in. One which is true to its culture; which embraces and engages local people and food; which is dedicated to preserving the indigenous natural world for future generations.

There is great work going on by hoteliers around the world, raising the standard of responsibility in hotels of all kinds, which we wholeheartedly endorse and celebrate. But we wanted to create a unique collection which offers not just the highest standards of responsible practice, but gives you a more truly distinctive and authentic holiday.

A tall order for a hotel and we know that they can't all be perfect. We believe that each of these hotels goes a long way to achieving this distinctive experience.

An example of Hotels included:
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Chumbe Island near Zanzibar, Tanzania
Marine Protected Area, managed by a non-profit organization with funding from visitors who stay in the stunning and innovative eco-lodge on the island.

you can see the site's requirements for joining up here

EDITOR| here is the question. Would you pay more / charge more for such a hotel/experience? Also from a career point of view, would you attract passionate people to your hotel? Leave your comments...