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ITC Foods to foray into UAE food market

ITC Foods plans to enter the food market of the UAE and the Gulf Cooperation Council (GCC) through a partnership with the Al Seer Group. The products ITC plans to market in the UAE and GCC include wheat biscuits under its brand Sunfeast, cream and tea biscuits, cookies, crackers, candies, eclairs and chews.

Currently, ITC is not marketing any of the food products in the UAE but there are plans to enter the market in a big way. The company has an alliance with the Al Seer Group to distribute the confectionery products.

The company forayed into the biscuits segment in India in 2003 with its brand Sunfeast and has managed to capture nearly 10 per cent of the market. The company's annual turn over exceeds USD five billion and overall market capitalisation is about USD 19 billion.

ITC has a strong foods division supplying packaged foods, snacks, confectionery and biscuits. The group has diversified its presence, from tobacco manufacturing, into packaged foods, consumer goods, hotels, information technology, branded apparel and agri business

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