As part of the ongoing deployment of its "asset right" strategy, Accor has announced an international real estate transaction involving the sale of five hotels (representing more than 1,100 rooms) in four European countries for €154 million.
Editor | I have been advocating retail sales for a long time. I believe hotels should even sell their furniture, crockery and fittings. branding them or co-branding them with other leading brands would make a whole lot of sense.
Taj Hotels, Resorts and Palaces and Victoria-Jungfrau Collection, a small but exclusive hotel group comprising four of Switzerland's leading luxury hotels, have entered into a strategic joint marketing alliance to develop cross-promotional opportunities for both companies to harness each other's strengths in their respective markets.