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How to Become A Brand That People Trust

Apple Store London | Flickr - Photo Sharing!

Brand equity came out with its annual '100 most trusted brands' list.

I like the qualities that they look for, seek for, when ranking brands.

I have been a passionate fan of and believe very strongly in the concept of 'Personal Branding'

I wrote about BRAND YOU| Manage Your Online Identity
& How to Blog for Career Success

Here is my take on the criteria used by Brand Equity.

How to become a brand that people trust:

14 new hospitality Jobs

Rules Of Chef

I got this from Ankur Tripathi.
We did an interview with him earlier | click here


DAI FOODS to launch first fast casual food chain restaurant in Bengaluru end September 2010

DAI FOODS PVT LTD will launch first fast casual food chain restaurant in Bengaluru, known as LebMex end September 2010.

Jason Hizer has been named 2010 CHAE of the Year at Hospitality Financial Technology Professionals (HFTP) in Austin - TX, United States.

Jason Hizer, CHAE has worked with Starwood Hotels and Resorts for the last six years, and currently holds the position of Director of Finance for the St. Regis Monarch Beach Resort & Spa in Dana Point, Calif.

Becky Casey has been appointed Director of National Sales North America at Denihan Hospitality Group (DHG) in New York - NY, United States.

In this new role, Casey and her team of eight, based in New York, Chicago, Los Angeles, Southern Florida, London and Brazil, will lead the sales efforts in North America for all of Denihan's brands including Affinia Hotels, The James, The Benjamin and The Surrey.

Novotel Hyderabad Convention Centre launches F&B website

Novotel Hyderabad Convention Centre has launched a new Food and Beverage (F&B) website –

Rezidor to set up Radisson Hotel Zavidovo in Russia

Rezidor will set up a new Radisson hotel in Russia. The 230-room Radisson Hotel Zavidovo is scheduled to open in 2014. The Radisson Hotel Zavidovo will have 230 guest rooms and will feature Radisson signature services such as free high speed Internet access.

easyHotel in Dubai Welcomes Its First Guests

easyHotel Jebel Ali, the super budget brand hotel chain's first venture outside Europe, on Monday (September 6) welcomed its first guests, many of them taking advantage of the offer of attractive budget price of AED 99 per night for a double-room

easyHotel Jebel Ali is part of the super budget hotel brand founded and owned by serial entrepreneur Sir Stelios Haji-Ioannou. The hotel's brand new six-story building, with its trademark orange trimmings, has 216 air-conditioned bedrooms, each equipped with basic amenities like en-suite bathroom, wireless Internet access and a work desk space for the busy traveller.

Seminar on HR Challenges in Tourism and Hospitality

The Pacific Asia Travel Association (PATA), the SHTM and the Institute For Tourism Studies will jointly organise a special seminar at this year's PATA Travel Mart in Macau.

Themed "HR Challenges in the Tourism and Hospitality Industry: Promoting Industry and Academic Collaboration", the one-day seminar will address the disconnect between theory and practice, training and work, from the perspective of both academia and industry key players, providing opportunities for students and Young PATA members to network with industry leaders from across the region.

With the growing importance of issues relating to human capital development in the tourism and hospitality industry, the seminar will provide a significant forum for prominent speakers from all dimensions of the tourism industry, including employers, educators, students and employees. The seminar is being organised by the PATA Education and Training Committee, of which the SHTM's Director, Professor Kaye Chon, is Chairman.

This special seminar will be held prior to the official opening of PATA Travel Mart 2010 at the Institute For Tourism Studies in Macau on 14 September 2010 from 9:00am to 7:30pm.

For more information, please visit the PATA Travel Mart website: For enquiries, please contact Ms Leslie Fung of the SHTM at


Leslie Fung

Commonwealth Games Strategy Guide for Hoteliers

This is from IDeaS
but from me here's one 'Take whatever you can, while you can. p.s. take a full advance!'