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Showing posts from September 9, 2010

How to Become A Brand That People Trust

How to Become A Brand That People Trust

Brand equity came out with its annual '100 most trusted brands' list.

I like the qualities that they look for, seek for, when ranking brands.

I have been a passionate fan of and believe very strongly in the concept of 'Personal Branding'

I wrote about BRAND YOU| Manage Your Online Identity
& How to Blog for Career Success

Here is my take on the criteria used by Brand Equity.

How to become a brand that people trust:



14 new hospitality Jobs

Becky Casey has been appointed Director of National Sales North America at Denihan Hospitality Group (DHG) in New York - NY, United States.

In this new role, Casey and her team of eight, based in New York, Chicago, Los Angeles, Southern Florida, London and Brazil, will lead the sales efforts in North America for all of Denihan's brands including Affinia Hotels, The James, The Benjamin and The Surrey.

easyHotel in Dubai Welcomes Its First Guests

easyHotel Jebel Ali, the super budget brand hotel chain's first venture outside Europe, on Monday (September 6) welcomed its first guests, many of them taking advantage of the offer of attractive budget price of AED 99 per night for a double-room


easyHotel Jebel Ali is part of the super budget hotel brand founded and owned by serial entrepreneur Sir Stelios Haji-Ioannou. The hotel's brand new six-story building, with its trademark orange trimmings, has 216 air-conditioned bedrooms, each equipped with basic amenities like en-suite bathroom, wireless Internet access and a work desk space for the busy traveller.

Seminar on HR Challenges in Tourism and Hospitality

The Pacific Asia Travel Association (PATA), the SHTM and the Institute For Tourism Studies will jointly organise a special seminar at this year's PATA Travel Mart in Macau.

Themed "HR Challenges in the Tourism and Hospitality Industry: Promoting Industry and Academic Collaboration", the one-day seminar will address the disconnect between theory and practice, training and work, from the perspective of both academia and industry key players, providing opportunities for students and Young PATA members to network with industry leaders from across the region.

With the growing importance of issues relating to human capital development in the tourism and hospitality industry, the seminar will provide a significant forum for prominent speakers from all dimensions of the tourism industry, including employers, educators, students and employees. The seminar is being organised by the PATA Education and Training Committee, of which the SHTM's Director, Professor Kaye Chon, is Cha…