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New IHG China brand to launch 2012-2013

InterContinental Hotels Group (IHG) will open its first hotel under its under development China-specific new brand in 2012 or 2013, a senior executive has revealed.

"Our first hotel is coming online 2012, 2013," Keith Barr, IHG's chief executive for Greater China, told newswire Reuters.

"There are thousands of years of history that have shaped their culture, their backgrounds and their beliefs -- the way that you should arrive at a hotel and be treated, it's just different," Barr said.

Barr said IHG would position the new brand at the high-end of the market.

"There are going to be 100 million Chinese tourists travelling abroad in the near future and if we build a brand locally here that really resonates with them, it will be prudent business for us to move that brand outside of China over time," he told Reuters.

IHG announced in February plans to launch a new hotel brand which would be targeted specifically at the Chinese market.