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Starwood’s Fast-Growing Four Points Brand to Debut in the Dominican Republic

Continuing its high-powered global expansion, fast-growing Four Points by Sheraton will debut in the Dominican Republic next winter, parent Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) announced today.


Four Points by Sheraton Punta Cana, the first US-based, internationally branded hotel to open in the Dominican Republic, will be developed by Grupo Puntacana, which also built Punta Cana International Airport.



Set to open its doors in winter 2012, the 122-room hotel will offer guests an ideal location just steps from the airport – and within Puntacana Village, one of the island's leading commercial, shopping, and dining hubs. Puntacana Village was also developed by Grupo Puntacana. Four Points by Sheraton Punta Cana will offer full-service dining, a private pool, a 24-business center, and a fully equipped fitness facility.

"The comfort, value, and style of Four Points has proved a huge hit with business and leisure travelers worldwide, and we're excited to introduce the brand to a market as dynamic as the Dominican Republic," said Brian McGuinness, Senior Vice President of Specialty Select Brands for Starwood. "With access to an international brand they love, travelers will get even more enjoyment out of everything Punta Cana has to offer."

The Four Points portfolio has undergone a billion-dollar rejuvenation over the last two years. In a 2011 U.S. Hotel Chain survey, readers of Business Travel News readers ranked Four Points at the top of the select-service category across six categories: Corporate Rate Program, Commission Payment System, Quality of Food, Quality of Staff, In-Room Business Amenities, and Overall Price/Value Relationship.

"Four Points by Sheraton enjoys enormous loyalty, and that makes it a very appealing prospect for our development partners in the Dominican Republic and around the world," said Paul Sacco, Senior Vice President for North America Development for Starwood. "Four Points offers a compelling blend of comfort, style and affordability, and it's backed by the power of Starwood through the award-winning Starwood Preferred Guest program."

"For over 40 years Grupo Puntacana has been a pioneer in the national tourism industry here in the Dominican Republic and we are thrilled to partner with Starwood for its landmark entry into Punta Cana," said Frank Rainieri, President of Grupo Puntacana. "We expect the Four Points promise of great hotels and great rates to be a hit for the business traveler in Punta Cana."

Four Points recently opened its 159th hotel, solidifying its place as Starwood's third largest brand with the second-biggest global pipeline. At Four Points, guests travel the way they like with genuine service and modern style. Always an honest value, Four Points has great amenities like free bottled water, free Wi-Fi in public spaces, and free internet access in all guestrooms. A delicious breakfast with great coffee and refreshing, local beer with Best BrewsSM help guests to start - and end - the day right. Four Points gives travelers everything they need to be comfortable and productive on the road.