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NEWS | Starwood Hotels & Resorts debuts St Regis Hotel in Florence

Starwood Hotels & Resorts, Inc has announced the debut of the first St Regis hotel in Florence with the opening of The St. Regis Florence. The hotel, formerly the Grand Hotel Florence under Starwood’s The Luxury Collection(R) brand, underwent a 10-month restoration, according to a report in www.breakingtravelnews.com
“As part of our strategy to strengthen our brand portfolio in Europe, Africa and Middle East, we are investing more than USD 100 million dollars to renovate and restore some of our most magnificent hotels,” said Roeland Vos, President, Starwood Hotels & Resorts, Europe, Africa and Middle East. “2011 marks a moment of unprecedented growth for St Regis which will unveil a total of 10 new and restored hotels and resorts in the next six months, the most the brand has opened in one year since the founding of The St. Regis New York in 1904,” said Paul James, Global Brand Leader, St Regis and The Luxury Collection Hotels & Resorts. The St. Regis Florence features 81 l guest rooms and 19 suites, including a designer suite by Bottega Veneta. All the hotel’s guest rooms and suites feature individually hand carved gold leaf plaques including one of three different color palettes - Medici, Florentine and Renaissance. The St. Regis Florence also features a three Michelin star restaurant Enoteca Pinchiorri in Florence. The St. Regis Florence is also the first to feature IridiumSM Spa Suites in Europe, featuring three luxurious and spacious spa suites complete with white and grey Florentine marble enriched with gold and silver walls and custom designed mosaics. Two of the three suites feature circular chromo-therapy Jacuzzi tubs and double beds, perfect for couple massages and treatments.

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