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NEWS | Gordon Ramsay to open new London eatery

Gordon Ramsay Holdings has announced that it is to open a new restaurant and bar - Bread Street Kitchen - at the One New Change development in the City of London, in September.

NEW HOTELS | Rezidor unveils two new Emirate properties

Rezidor Hotel Group (RHG) has announced that unveiled two properties in the United Arab Emirates - the Radisson Royal Hotel, Dubai, and the Radisson Blu Resort, Fujairah Dibba.

NEWS | Benchmark acquires MTM Luxury Lodging

Benchmark Hospitality International (BHI) has acquired Kirkland, US-based MTM Luxury Lodging, an asset management company which specialises in full service luxury hotels.

JOBS | Pre-opening team for 5 star deluxe hotel in Dubai

(400+ rooms hotel) is recruiting pre-opening team for their upcoming property in Dubai.

PICS | Stunning designs from the new Yes! Hotel

design hotel

Top 10 Social Media Marketing Tips for Hotels

by Patrick Landman

Here are our Top 10 tips for hotel social media marketing. We have put these together from daily hands on experience performing internet marketing for our hotels. It is the best list of practical ideas that can be implemented right away.

1 - Have a Blog to post information on activities, attractions, dining, shopping, nightlife. It allows you to provide your guests with suggestion on what to do. Moreover it is a constant source of content that you can use to spread on other social networks like FaceBook and Twitter.

2 - Manage your online reputation, by inviting guests to post reviews on TripAdvisor, Yelp and other review websites. Make sure you also respond to all reviews and that you manage your profile on these sites (description, pictures, contact info).

3 - Invite guests to join your FaceBook page (upload their emails), and ask them to post pictures of the hotel and their trip. Panoramia is also a great site to have guest post pics as it is linked to Google Earth & Maps.



4 - Link local companies and attractions in your Twitter and FaceBook posts by using ‘@’ and their profile name. It will jump start your interaction online and grow your sphere of influence. To make it easy, think like your guests. Get connected to cities, tourist attractions and tourist information centers by liking their page. Just start reading and very often the accommodation requests are right there for you to grab. For example on the city page of Amsterdam a young lady is asking for tips on what to do during her trip. Give her a compliment on choosing Amsterdam because it is simply awesome and include a shortened link (goo.gl) to the blog on your hotel website that just happens to be about the top 10 of things to do during a short break in Amsterdam. (but don’t overdo it). This way you can get the interaction started and after a few messages back and forward she might book your hotel. If not no worries you just generated a bunch of clicks to your hotel website.

5 - Prizes to get the job done. An incentive gets people moving. Give a free weekend in return for the best guest pic of the month …

6 - Local check-in site like FourSquare or Gowalla can help you gain exposure and promote your F& outlets. Give a welcome cocktail when checking in online if staying at the hotel. Or a free upgrade based on availability (1 per day of course ;) ).

7 - Find interesting and funny videos of your destination and add them to your YouTube Channel to create a sort of video tour guide. Compliment the ‘producer’ and let them know you put it on your official channel.

8 - Recycle content across social networks. Your positive reviews should be posted on Twitter and FaceBook, as well as your blog articles. Gather all your guest pics from Picasa, Flickr and Panoramia into one album on FaceBook.

9 - Get a (young) internet savvy person on your team to work on social media. They are fast in picking this stuff and copying best practices from others. He will be more personal in speaking to your guests. And this is very important.

10 - Be funny and original. A sense of humor works better then a formal and conventional approach. What is the last thing you really click-ed on or read on FaceBook? I am sure it was funny or original… it’s what works…

These simple steps will help you grow your fan base and create interaction with your guests. Engagement is not easy online, but these tips and best practices should help your hotel’s social media marketing strategy.

Source

Travel Changes, Again!

Groupon, one of the largest social buying sites in the world, joins hand with Expedia, another biggie in the OTA market to create a new website that will offer 'Travel Deals'

$34 billion in hotel investment forecast for 2011

Jones Lang LaSalle Hotels released its second quarter analysis of the global hotel investment market on Wednesday showing that US$14.8 billion in hotel assets was traded in the first six months of this year.

Caesars, Nobu finalize Vegas hotel deal

Caesars Palace and Nobu Hospitality executed definitive agreements last week to create the first-ever Nobu Hotel, Restaurant and Lounge in Las Vegas.

DCW | Shifting From Manual to Automatic in Revenue Management

Consider the difference between taking the stairs and riding the elevator to get to your high-rise office: