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NEWS| Continent Worldwide to upgrade 80 member properties of Home-Like Hotels

Continent Worldwide Hotels has signed a joint venture (JV) agreement with India-based Home-Like Hotels (HLH) to add, affiliate and upgrade 80 of its member hotels with the Urban Collection, Swiss Inns and Ancyra Inns & Hotels brands.
"This JV arrangement is offering an excellent opportunity of various smart franchise models to independent hoteliers throughout India," said Amrik Singh Khokhar, Managing Director, HLH. As part of the agreement, during 10 to 12 months as of June 2012, 40-member hotels of HLH will be upgraded to become members of Continent Worldwide brands and the rest of the hotels will be affiliated after June 2013. Initially, six of the HLH member hotels will become Swiss Inns and 14 will become members of Ancyra Inns & Hotels. The rest 20 properties will be member of the Urban Collection brand and all hotels will still be marketed and managed by the HLH. "We are proud to align with HLH, a successful hotel management group which clearly believes in and supports our brand growth strategy," said Ethem Zagikyan, Managing Director, Continent Worldwide. "We look forward to a partnership of our brand alliance and furthering our association with Home-Like Hotels," added Zagikyan. Khokhar added, "We are delighted to add Continent Worldwide brands as a hotel management partner and we believe that upgrading of these 80-member hotels will improve visibility and operating results of our member hotels. By getting into JV with Continent Worldwide we see an excellent growth opportunity in India and abroad, and this structure should lead us to add and support more hotels in our list," Kohkhar added.

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