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NEWS| State Brewery of Bavaria Weihenstephan enters India

Germany–based State Brewery of Bavaria Weihenstephan has entered India. To tap the Indian market, the brewery has partnered with India-based craft beer company Cerana Imports Pvt. Ltd. for a multi-year exclusive agreement.
As part of the launch, the brewery will bring its entire range including its flagship Hefe-Weiss, a typical Bavarian wheat beer with yeast. Hefe-Weiss Dunkel (dark wheat beer), the Weihenstephan Dunkel (dark beer) and the Weihenstephaner Vitus (weizenbock beer) will also be introduced in the market. The products will be launched in Delhi, Mumbai, Pune, Calcutta, Goa, Bengaluru and Chennai, informed a company release. Speaking of the launch, Marcus Englet, Global Export Director, State Brewery of Bavaria, said, “We are extremely pleased to finally come to the fast changing Indian market with Cerana. We have always believed that India has a great respect and openness for traditions. Our historic roots, respect for beer making culture, and most importantly our world-benchmark products will find root in the great culinary traditions of this country.” Ankur Jain, Managing Director, Cerana, said, “Weihenstephan is a sacred name in the world of beer. We are extremely pleased with this comprehensive partnership between Cerana and the State Brewery of Bavaria. The Indian consumer is quickly up-trading to the best beers in the world and in the world of beer, there is no breweries with the tradition, status, history and quality of Weihenstephan. Starting this summer, consumers across India will get a ‘taste of tradition’ with the Weihenstephan beers.”


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