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NEWS | Travel Industry Leaders Report Healthy Summer Travel Numbers, Indicate Value Still Remains Key for Travelers

Travel Industry Leaders Report Healthy Summer Travel Numbers, Indicate Value Still Remains Key for TravelersResourceful Americans plan to travel in greater numbers this summer than in 2011, but will keep a watchful eye on what they spend on travel, said top travel executives from Best Western International, AAA and the U.S. Travel Association at the seventh annual Leisure Travel Summit in New York last week. Best Western reported advance bookings for peak summer travel,
Memorial Day through Labor Day, are up more than 21 percent and length of stay is up 4 percent over 2011 at its nearly 2,000 Best Western hotels across the U.S. "While the economy improves and more Americans will travel this summer, travelers are more discerning than ever and looking for great value add-ons such as free breakfast, parking and Wi-Fi, which is now the most important free hotel amenity for travelers," said Dorothy Dowling, senior vice president of marketing and sales for Best Western. Most Americans will travel domestically according to U.S. Travel Association's Senior Vice President, Business Development, Gary Oster, who said leisure travel in 2012 continues to show steady improvement.

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