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NEWS | The Rise of QR Codes and How Hoteliers Can Benefit

Rise of QR Codes and How Hotels Can BenefitThe recent surge in smart phones over the past couple of years has been nothing short of phenomenal. The ability to search the web, find local businesses, play games, and especially connect with people while on the go has truly transformed how we live our lives. Due to the rapid growth of smart phone usage, QR Codes (or Quick Response Codes) have also grown in usage.
QR Codes are the square bar code blocks that are present on all types of printed materials, such as: business cards, magazines, stickers, storefront windows and even billboards. When scanned with smart phones, these QR Codes direct users to an online destination. QR code scans increased 4549% between Q1 2010 and Q1 2011! In addition, QR codes are mostly scanned by women within families (64% of QR codes are scanned by women).

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