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NEWS | W Hotels Worldwide to debut in Colombia in 2014

W Hotels Worldwide last week signed an agreement with Terranum Hotels to debut in Colombia in Bogota. Slated to open in 2014, the 168-room W Bogota will be part of a larger mixed-use development,
which will also include premium office space and high-end retail."This signing underscores our commitment to expansion in Latin America and marks an important milestone in our overall growth strategy to introduce our world-class brands into burgeoning cities around the globe," said Ricardo Suarez, Vice President of Latin America Acquisitions and Development, Starwood Hotels & Resorts Worldwide, Inc. W Bogota will be designed by New York-based Studio Gaia, who has drawn inspiration from Colombia's famous El Dorado legend. The hotel will be an ideal venue for meetings with more than 12,000 square feet of function space, including a Great Room and five state-of-the-art meeting rooms. "Our vision is to create a hotel which will set a new lifestyle standard for Colombia," said Javier Pimienta, Managing Director, Terranum Hotels. "Selecting Starwood and its innovative W Hotels brand for this development was an easy decision. We have no doubt that W Bogota will become a must-see for both locals and international visitors to Colombia,” Pimienta added.

  Source


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