eRevMax International, owner of premium hotel channel management application RateTiger, has launched its Hotel & Channel Eco-Systems to support enhanced and sophisticated connectivity between global online travel agents, tour operators and wholesalers (IDSs) and hotel brands' PMS and CRS. The Hotel and Channel Eco-Systems will allow both parties to create more relevant and meaningful business partnerships to enrich the online sales opportunities and streamline reservation management processes. The Hotel Eco-System will provide IDSs greater access to global hotel inventory that will help them improve their consumer offering and diversify the product portfolio.
While the Channel Eco-System will help hotel brands identify key producers of room nights in key feeder markets and assist properties in their portfolios to acquire greater online distribution and sales. The eco-system utilises a powerful XML gateway that enables hotel companies to connect seamlessly with distribution partners and system providers. Accor and NH Hotels have been utilising eRevMax's RTConnect to provide their geographically diverse portfolio with automated pricing and inventory updates and instantaneous reservation delivery between third party channels and their central reservation systems. "We are forming a stronger bond between demand and supply partners to help them build their business while supporting distribution with scalable connectivity technology," said Greg Berman, COO, eRevMax International. "By focusing on both parties' business objectives we can marry the two with better service and the relevant system solutions. Our XML gateway has undergone huge advancement during 2012 and we will be launching further solution initiatives in the coming months. Hotel brands require robust two-way connectivity and IDS will need to be part of this to benefit from increased supply."