Langham Place, Fifth Avenue will officially join the New York City luxury hotel landscape when Langham Hospitality, a wholly-owned subsidiary of Great Eagle Group together with its fellow subsidiary, take over the management of The Setai Fifth Avenue, located at 400 Fifth Avenue.
This transition will introduce the Langham Place brand, a five-star luxury hotel experience that blends modern British allure with the elegant service with which Langham has become synonymous, in one of the world's most important leisure and business travel destinations.
The Langham Place brand is a natural extension of the heritage and tradition that began with the opening of The Langham, London hotel in 1865; the landmark hotel set the standard in global hospitality in the 19th century and was the foundation for luxury, innovation and grandeur thereafter.
"We are excited that the launch of the Langham Place brand in North America is in New York City, the crossroads of the world's business, culture and fashion industries," says Brett Butcher, chief executive officer of Langham Hospitality Group. "Langham Place, Fifth Avenue is a milestone in our global expansion in the world's most important destinations and it will be a welcome addition to the group's North American portfolio, which includes The Langham hotels in Pasadena (Los Angeles) and Boston, as well as Chicago and Toronto, which are both joining the Group in July 2013."
Also opening on May 7 at the new Langham Place, Fifth Avenue, Measure will be a stylish and comfortable lounge featuring a menu of American and British comfort food re-imagined with a modern twist by Chef Jeffrey Seizer, formerly of Maialino and Union Square Café; a seasonal drink menu deeply rooted in classic cocktail culture; an extensive selection of both Old and New World wines and a craft beer menu. Food and drinks will be served throughout the day at Measure, starting with a Continental breakfast in the morning and continuing through the evening, when it will be accompanied by live jazz performances starting every evening at 8 p.m.