Magic Holidays, a timeshare product from the Panoramic Group of Companies, plans to target the Indian middle class with lucrative offers of affordable time share vacations. The company plans to open 100 resorts of 25-30 keys each in the next five years. Hitesh Kshatriya, COO, Magic Holidays, said, "We are conscious about our customers' needs and will deliver to their expectations. All our resorts are owned and operated by the company, which enhances the element of trust in us." The company currently owns 33 properties in India and seven abroad. Four properties are located in the USA and one each in New Zealand, Thailand and Singapore.The company plans to add one resort every month in India and one abroad every quarter. Keeping in mind the needs of the Indian vacation-goer, Magic Holidays also plans to focus on lesser-known destinations. Elaborating on the same, Kshatriya said, "Travel is all about gaining experience and knowledge, and this is something we are very conscious of. We are also focusing on acquiring properties in lesser-known, but enjoyable, holiday destinations like Bageshwar, Tehri, and Bhimtal in Uttarakhand, and Todgarh in Rajasthan."
Talking about the challenges faced and the USP of the company, Kshatriya said, "Establishing our credibility was a real challenge. We researched a lot and worked hard almost every day for past two years." Magic Holidays' USP lies in its network, said Kshatriya. "We are easily accessible across the country and around the globe. We help our members plan their trips. They can choose their destinations and the number of days they plan to stay. We provide a flexible package of seven days a year to our members. They can divide their days for different destinations. Our price range suits every segment and is very affordable," he added.