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China: Aloft Hotels Makes Landmark Debut in Dalian, the “Hong Kong of the North”

Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today announced the debut of its sizzling Aloft® brand in Dalian, the financial center and leading port city of northeast China.

 Owned by Dalian Yifang Group Co., Ltd., which also owns The Castle Hotel, A Luxury Collection Hotel Dalian, Aloft Dalian is the sixth Aloft hotel to open in China, featuring 314 spacious, loft-like rooms, an urban design aesthetic, live music performances, and an active social scene.
"Aloft is ideally positioned to meet the needs of the next generation of traveler and is experiencing phenomenal demand in markets worldwide," said Charlie Dang, Regional Vice President of Operations for Greater China for Starwood Hotels & Resorts. "As China's tourism market continues to evolve and grow, Chinese travelers are becoming more style-conscious, as well as more digitally and socially connected. They seek not only a room, but also an experience that caters to their lifestyle. With the opening of Aloft Dalian, we are further expanding our ability to meet the demands of this rapidly expanding market segment."