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Karisma launches new lifestyle brand Allure

Karisma Hotels & Resorts announced on Wednesday the launch of Allure Hotels, a lifestyle hotel brand with the rebranding of two hotels in Cartagena, Colombia.

Allure Bonbon (formerly Arsenal Hotel) and Allure Chocolat (formerly Arsenal Hotel Boutique) are properties owned by the Char Muvdi family.
The 14-room Allure Bonbon will have rates starting at US$139, while the 34-room Allure Chocolat’s rates will start at US$175. Karisma Hotels & Resorts, Coral Gables, Florida, said it will open some five Allure Hotels in Latin America over the next five years.