Cachet Hotel Group (CHG) today announced an innovative global hospitality venture featuring culinary excellence, celebrity design and personalized service. The CHG portfolio will include Shanghai's URBN hotel and two new brands – r. hotel and Cachet hotel and residences, which will make its debut in Bangkok, Thailand. CHG's mission is to become the world's most innovative and socially responsible hospitality company. CEO and co-founder,Alexander Mirzastated, "Our strategy is to be a fully integrated management company that is known for business model innovation. Personalization is of paramount importance. Our guests will experience continuous innovation in eating, drinking and living throughout our collection.