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Showing posts from September 30, 2013

New Le Meridien Study Reveals More People Choose Coffee over Sex for Their Morning Buzz

Le Méridien Hotels & Resorts today revealed the results of a newly commissioned survey on global coffee and travel habits as the Paris-born brand begins to roll-out Master Baristas at its hotels and resorts worldwide by end of year. The Le Méridien survey, conducted in advance of International Coffee Day on September 29, found that coffee surpasses sex as the ideal wake-up call according to more than half (53%) of the global respondents. The study also established that coffee drinkers are addicted to this morning ritual as 54% of respondents make their morning brew right at home and an overwhelming 78% would rather give up alcohol, social media or sex with their spouse for a year rather than forfeit coffee - proving that a bean buzz remains the ultimate high.