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Starwood Hotels to expand footprint

Starwood Hotels & Resorts Worldwide Inc is seeking to expand its footprint to 100 hotels by the end of 2015. While six of Starwood’s nine global brands — Westin, Le Meridien, Sheraton, Aloft, Four Points by Sheraton and The Luxury Collection in partnership with ITC Hotels — are already in India, two more — St Regis and W — will make an entry into the country next year.

Element, the company’s extended-stay sustainable brand will be introduced to India in 2016-17.
“We already have 40 hotels across the country, which are managed and franchised by Starwood and have signed deals for 32 new hotels which are currently under development. We will have 100 hotels and eight of the nine Starwood global brands in India by December 2015,” Dilip Puri, Managing Director – India & Regional Vice-President – South Asia, Starwood Hotels & Resorts, told Business Line.
Stating that the two big areas of growth for India would be in the mid-scale and upscale hotel space, Puri pointed out that, with greater airline connectivity to Tier 2 and Tier 3 markets especially after the entry of new low-cost airlines, room sales are set to increase for the company in markets like Vishakapatnam, Coimbatore, Kochi, Dehra Dun, Jaipur, Ahmedabad and Chandigarh over the next few years.