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Marriott Hopes Small Rooms Are Big Draw

One of the world’s biggest hospitality companies is trying to win new business with small hotel rooms.
Marriott International Inc. is preparing in the U.S. to launch its 18th brand: Moxy, a lifestyle hotel with 183-square-foot standard rooms–compared with the industry’s typical 250 to 300—and spare design that features concrete floors, exposed columns and “industrial-chic” furniture.

While Marriott already has opened a Moxy in Milan, it is gearing up for one of its most aggressive launches at home. The company says it has approved franchise agreements with eight hotel investors for new properties in major cities, including New York, San Francisco, Seattle and New Orleans. It also has a pipeline of about 20 hotels in Europe, from Munich to London.