The newly formed Proper Hospitality today announced the launch of proper hotels. Led by CEO Brad Korzen, the creator and former CEO of the Viceroy Hotel Group, along with his partners Brian De Lowe and Alex Samek, Proper Hospitality will design, brand and operate bespoke hospitality experiences that bring a modern approach to a centuries-old tradition.
The company will begin opening its eponymously-named Proper Hotels in late 2015, with the initial properties slated to open in emerging urban innovation districts within the most exciting U.S. cities, including San Francisco, Los Angeles, Austin and Brooklyn. Each Proper Hotel will be a unique reflection of the vibrant community around it, but will share the same excellence in service, convenience of location, and world-class amenities provided by its local networks of co-conspirators – innovators in food, beverage, technology, art, music, fashion and wellness.
"Back in the late 19th and early 20th century, every great city had a grand hotel. These hotels were as much a part of the city's identity as its monuments and museums," said Korzen. "They were destinations for travelers and gathering places for locals. They were where things happened. Although times have changed, we love what these old world institutions stood for and we think it's a great time to expand on their legacy."