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Demand for mid-market hotels is increasing, Accor India Senior VP

French hospitality chain Accor, which entered India in 2006, has been focused more on mid-market and economy segments with its brands Novotel, Ibis and, more recently, Formule1. Despite industry concerns about the viability of this segment, Jean Michel Casse, Senior Vice-President, Operations, Accor India, continues to be bullish. Excerpts from an email interview with Chitra Narayanan:

Q.  During the past few years, every hotelier in the country was chasing the mid-market opportunity. As a result, one hears there is now a supply glut and price wars. How is Accor coping with that challenge?

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