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Hyatt introduces new brand: Hyatt Centric.

Hyatt Hotels Corporation has introduced Hyatt Centric, a new, full service lifestyle brand designed for business and leisure travelers.
The launch marks the sixth brand Hyatt has introduced since 2006, and offers Hyatt the opportunity to again set the standard by using its distinctive approach to empathetic engagement with guests leading to innovation.
source: http://www.4hoteliers.com/news/story/13762?awsb_c=rss&awsb_k=xfeed