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Miraya Hotel Management to bring international mid-market and economy brands to India

Miraya Hotel Management Pvt. Ltd., a start up Hotel Management Company based in Delhi, is all set to debut into the hospitality landscape by becoming Master Licensee for India and the sub-Continent market for international mid-market and economy hotel brands. The company has already signed up with a popular hotel brand in the US to represent their brands in the India market. The announcement is most likely be made in the first week of April by the company.
Speaking to Hospitality Biz, Sudhir Kumar Sinha, Managing Director & CEO of Miraya Hotel Management, said that the company will be rolling out budget and economy brands of a fast growing and reputed US-based hotel company in the India market to start with. “Miraya Hotels will be representing one of the fastest growing hotel companies in the US here which has grown from scratch to 1,200 hotels in the US over the last decade,” said Sinha without divulging the name of the brand. He said that the mission is to explore “opportunities” in Tier II and III cities and industrial townships which are not “touched” by big brands so far. The idea is to empower owners of hotels with smaller inventories ranging from 50 to 60 rooms in these cities and townships with an international brand and the capabilities like being part of the international distribution network and training of the brand, he said.