"From 2011 to 2014, we radically revamped the design and comfort standards, as well as the digital features. The notions of well-being, modernity and simplicity at the best price are now firmly embedded in our DNA, and address customers' as well as investors' expectations. We have embarked on a constant innovation drive to consolidate the ibis brands' position as the economy segment benchmark worldwide," explains Frédéric Fontaine, the ibis family's SVP Global Marketing.
The new public areas in ibis and ibis budget hotels are still expanding, now reaching around 100 new hotels a year. The Sweet bed by ibis™ bedding concept is also stretching around the world and will grow into over 80% of ibis network hotels by 2017. The ibis kitchen F&B concept was available In 150 hotels in 2014 and will stretch into more than 400 restaurants by the end of 2015. These transformations have helped to enhance customers' perceptions of the brand's up-to-the-minute personality and to heighten satisfaction rates, in particular as regards comfort: around 90% of guests tell us they are satisfied, and that figure has been on a constant upward trend since 2012.
(Source: GSS). In 2015, the ibis brand is introducing the Sweet Room by ibis™, its new room concept - and the next step after modernizing its public areas. It has imagined this new room and bathroom to treat travelers to an original experience amid designs, shapes and materials inspired by upscale hotels, warm colors, and modular designer furniture and lighting creating a modular wellness cocoon that bends around guests' every want and need. Every ibis hotel under construction will feature the Sweet Room by ibis™, which is already available in Rotterdam, Hamburg and Lille. This new room will spread throughout the network when and as new hotels open (40 hotels a year) and in sync with ongoing renovations.