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Radisson Blu® launches ‘BLUPRINT,’ A new interior design program for its global portfolio of hotels

Radisson Blu®, one of the world’s leading hotel brands, today announced the launch of “BluPrint,” a new dynamic interior design offering for the styling of guest rooms, social and public spaces, as well as meetings & events. BluPrint is an innovative, coherent way to evolve a property’s design according to guests’ changing lifestyles and trends. “The intention behind BluPrint is two-fold. As guest behaviors and expectations continue to evolve, BluPrint allows for more multi-functional and flexible spaces resulting in an emotionally engaging and individual experience,” said Rose Anderson, Vice President, Branding, Radisson Blu. “For our owners, BluPrint provides more distinctive and localized styling while aiming to achieve process efficiencies across interior design and refurbishments.

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