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IHG Club Members receive exclusive rates by booking direct

InterContinental Hotels Group announces the global roll out of Your Rate by IHG® Rewards Club, an exclusive rate offered to IHG Rewards Club members when they book direct.

From this month, Your Rate by IHG® Rewards Club will launch at IHG hotels in the Americas and Europe, and will be promoted as part of major brand campaigns in both regions. It will be rolled out across the remainder of IHG’s estate in Asia, the Middle East, Africa and China later in the year. The new member benefit will be tailored to reflect the local dynamic in individual regions and markets. IHG’s decision to launch Your Rate by IHG® Rewards Club follows a successful pilot of exclusive member rates in Europe and the Americas in 2015.

It is supported by extensive consumer research into what IHG Rewards Club members are looking for from a loyalty programme, namely that they belong to a special club with preferred pricing for members.