The Lemon Tree Hotel Company announced Vikramjit Singh as the President and Chief Revenue Officer of the Company. As President, Singh will be responsible for Sales, Marketing and Business Development for the company.
He will report directly to Patu Keswani, the Chairman and Managing Director of Lemon Tree Hotels.
Vikramjit Singh is one of the founding members of the Lemon Tree Hotels’ team and joined the group in 2005. He was the Chief Sales Officer of the Company before being promoted as President. Singh has assumed his current position effective Speaking about his new role, Vikramjit Singh said,
“It is my absolute privilege to lead the group that I so passionately served and strategically expanded in Sales, for over a decade now. I have had an incredible journey with the Lemon Tree group and I am all keyed up to steer this new responsibility, entrusted to me by the management. I look forward to strengthening the company across the nation and Vikramjit Singh is an alumnus of the Shri Ram College of Commerce, Delhi, and a Post Graduate in Hospitality Management and Administration from the Taj Group of Hotels.
He was an entrepreneur in Assam, where he ran his own hotel, before joining the Lemon Tree group. While being a part of Lemon Tree Hotels, Singh has played an important role in developing effective Sales and Marketing strategies and consolidating and expanding the network for the Company. He is an avid reader and has a penchant for data analytics and out-of the-box sales strategies.