Wednesday, June 29, 2016

Starwood Expands SPG Keyless Program Rollout

Starwood Preferred Guest (SPG), the loyalty program from Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), announces the next generation of SPG Keyless with even wider access to this leading-edge technology.


SPG Keyless is now extending this functionality to select Le Méridien, Westin, Sheraton, and Four Points properties worldwide, including Le Méridien Parkhotel Frankfurt, Le Méridien Hamburg, Le Méridien Columbus, The Westin Westminster, Westin Palo Alto, Westin Camino Real Guatemala, Sheraton Bloomington, Sheraton Mirage Port Douglas, and Four Points Cupertino. Many additional properties will be going live with SPG Keyless on a rolling basis in the coming months. These distinct lifestyle brands join Aloft, Element, and W properties already providing access to SPG Keyless, currently available at more than 160 properties in over 30 countries.

The wider roll-out of SPG Keyless acknowledges the role mobile is playing as the remote control for travelers’ stays across a broader range of brands. Now even more guests can share in the SPG Keyless experience by unlocking their doors with their smartphone. Starwood is also expanding SPG Keyless to enable multiple guests sharing the same room to take advantage of keyless entry. All they need is an SPG account and the SPG app. In this upcoming product update, SPG is also expanding mobile check-in capabilities on the SPG app, rolling out over the next few months.

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