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Aloft Hotels Unveils Voice-Activated Hotel Rooms

Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today unveiled the results of its top secret “Project: Jetson” experiment, and are excited to today debut the first-ever voice activated hotel room, giving guests entirely new ways to interact using “Hey Siri.”


Each Aloft Voice-Activated Hotel Room is equipped with an iPad running a custom Aloft app used for controlling the in-room guest experience, with HomeKit-enabled accessories including room temperature, lighting options and more. These new rooms are available today at Aloft Boston Seaport and at Aloft Santa Clara. When guests arrive, they will launch a custom Aloft app on their in-room iPad to control various aspects of their voice-activated room.

A personalized welcome screen will advise guests on how to set up their room and use their own voice with “Hey Siri.” Each iPad also offers a simple tutorial to guide guests through the setup process and answer any questions they may have. Here is a sampling of what the smartest hotel room in the world can do: Control Temperature - Wake up hot at 2 am? Simply ask Siri to adjust the temperature on the Ecobee HomeKit-enabled thermostat by saying “Hey Siri, cool the room” to your desired setting. Adjust Lighting - Watching a movie or reading in bed? Use Homekit-enabled Philips Hue lights to select preset lighting options for every mood including: Re:set (standard lighting); Re:lax (evening); Re:view (movie theater); and Re:vive (morning).

Just ask Siri to turn on the lights, turn off the lights, or simply say good morning. “Set the Mood (Music) - Singing in the shower but want a new track? Say “Hey Siri, put on my morning playlist.” To use this feature, guests must be signed into their iTunes account on the iPad. Music plays through the guest’s personal device. Explore Local Attractions - Need a virtual concierge? Just ask “Hey Siri, what are some attractions near me?” so you can navigate the area like a local. The new Aloft Voice-Activated Hotel Rooms also allow guests to browse the internet, check the weather and more. At the end of each stay, all iPads are reset and all personal preferences are removed from the device.

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