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Hilton Worldwide ‘wants to be the best, not the biggest’

While the global hospitality sector witnesses consolidation – with Marriott and Starwood announcing a merger as well as Accor Hotels acquiring FRHI Hotels & Resorts – American hospitality company Hilton Worldwide is not changing its strategy and will stick to organic growth.

“We don’t want to be the biggest, but the best. Our strategy at the moment is organic growth and not acquisition…When you buy something you can’t choose, but when you build something from scratch, you can build a strong brand identity,” William Costley, Vice-President of Operations (Southeast Asia & India), Hilton Worldwide, told BusinessLine. Current operations The hotel company currently has 15 operational hotels and 20 in the pipeline in India. It had an initial target of 50 hotels in India by 2016, but the company has not been able to achieve that milestone. “We will launch three hotels in India next year – Hilton Garden Inn in Lucknow, Hilton hotel in Goa, and Conrad in Bengaluru.

The Bengaluru property is the second Conrad brand opening after Pune,” Costley said. It also has plans to open four hotels in Malaysia in the next 12 months. It will open a Waldorf Astoria in Bangkok next year. The company will also look at openings in Vietnam, Singapore and Indonesia. Besides these, it has many properties in the pipeline in Sri Lanka. “In India and South-East Asia combined, the hotel company is looking at over 10 openings over the next 12 months,” he added.