Monday, August 29, 2016

IHG continues expanding in Germany with five new hotel signings.

InterContinental Hotels Group will add five new Holiday Inn and Holiday Express hotels to its growing presence in Germany, IHG recently announced a record for new signings at its half-year results; having signed 4k rooms (24 hotels) within the first half of the year, this is the company’s best signings performance since 2008.


The new developments will be in three federal states across the country and reflect IHG’s successful strategy in the region, one of the key drivers being working with Multiple Development Agreement (MDA) partners to place properties in the right locations where there is guest demand. Germany is one of the top ten regions for inbound travel in 2016* , and domestic travellers are increasingly choosing to stay at midscale brands, fuelling demand for Holiday Inn Hotels & Resorts, an engine of growth for IHG.

 Robert Shepherd, Chief Development Officer Europe, IHG, said: “The German hotel market is accelerating at pace and we are well positioned to take advantage of the appetite for branded growth. 57% of the market is unbranded, so there is a lot of opportunity for IHG to add value with our international brands. Several of our signings in the last few months have been with long-standing partners of IHG, who have signed multiple development agreements with the company. It’s a great start as we head into this quarter.”

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