Marriott International Launches M Live Europe, the Company’s Fourth Global Marketing Real-Time Command Centre
Marriott International continues to lead the way in digital and social marketing innovation with the launch of the company's fourth M Live Studio. Located at Marriott's European Headquarters in London, the newest studio will serve as the epicentre for creating real-time content and generating social engagement with travellers in Europe. M Live will engage in conversations in multiple languages including French, Spanish, German, Italian and English. M Live first launched at MarriottInternational's headquarters in Bethesda, MD in 2015 and has since expanded to the Asia Pacific region, Caribbean and Latin America region, and now Europe. M Live empowers Marriott to interact with guests in a more personalised way and participate in one-to-one conversations on social platforms where travellers are already actively engaged. It tracks conversations, trends, global performance, marketing campaigns and brand reputation across social platforms in real-time, identifying opportunities forMarriott to engage consumers with its 19 brands and nearly 4,500 properties worldwide.