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Travel on Tap: The Rise of Craft Beer Tourism

The Coppertail Brewing Company in Tampa Bay produces a Night Swim porter beer described as “dark, luxurious, rich, and roasty with a hint of chocolate that’s best enjoyed with a partner,” hence the name, “which pairs well with barbecue brisket.”

Craft beer is big business in America with a passionate following of consumers who appreciate the nuances of beer flavor, texture, and character as much as their wine-loving brethren. According to the Brewers Association, U.S. sales of small batch suds jumped 16 percent in 2015.

That translates into a growing demographic of niche travelers who are willing to spend incremental dollars in craft brewpubs, local independent breweries, beer trails, and a growing array of beer-themed special events.