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Accor debuts ibis Styles in India; plans to tap domestic leisure segment

AccorHotels, today, marked the debut of its mid-market brand ibis Styles in the India market with the launch of ibis Styles Goa Calangute. The 197-room property is situated a few minutes away from the Calangute Beach, which is renowned for tourism activities.

Owned by InterGlobe Hotels, a joint venture between InterGlobe Enterprises and AccorHotels, the property aims to tap the leisure segment, particularly families, through a separate rooms wing dedicated to families and arrangements for kids activities. Speaking on the launch, JB Singh, president and CEO, InterGlobe Hotels, said, “Goa is an important market for us. The tourism industry of Goa has been witnessing growth over the years and has been contributing significantly to its Goa’s economy. This hotel was a much needed project that we wanted to set up in Goa.”