A new form of Hospitality - Jo&Joe by Accor
We love it!
We think this is not just a trend but mainstream now and should be on every hospitality developer's radar.
This is will not replace AirBnB, but does definitely create a new market, a market that is every marketeers dream - millennials!
Check the pics below
According to Accor
JO&JOE is a vibrant living space, a home that is open to the external world and designed to meet the expectations of Millennials and all those who value sharing, spontaneity and experience. JO&JOE rounds out the Group's economy-brand portfolio, providing a made-to-measure solution for the vast international community of Millennial-minded trend-setters revolutionizing the market.
To cater to this new demand, JO&JOE aims to expand rapidly by opening 50 venues by 2020, with locations including Paris and Bordeaux (2018) as well as Warsaw, Budapest, Rio and São Paulo.
JO&JOE venues will take root in bustling city-center locations that are close to public transport and less than 15 minutes away from the major points of interest.
The project is an example of "excubation" led by AccorHotels' Marketing Innovation Lab, which identifies, tests and shares customer-centric and disruptive solutions that can generate additional revenue for the Group. The JO&JOE brand is the result of a co-construction process with future guests, external experts, students, the shadow executive committee and AccorHotels teams, with the overarching aim of challenging conventions and imagining the future of hospitality, catering and social interaction.
We really love 'The MudHut'