IHG Introduces New Brands to AMEA Region to Drive Growth in Lifestyle Segment
InterContinental Hotels Group (IHG®), one of the world’s leading global hotel companies, has today outlined plans to strengthen its position as a leading lifestyle hotel operator in its Asia, Middle East & Africa (AMEA) region. Capitalising on the industry’s growing segment, IHG will introduce its EVEN®Hotels brand to Australia and New Zealand, while expanding its existing Hotel Indigo brand portfolio, and has set out its ambition to introduce Kimpton® Hotels & Restaurantsto the market over time.
Jan Smits, Chief Executive Officer Asia, Middle East & Africa (AMEA), IHG said: “We identified a key opportunity to accelerate our growth in the lifestyle segment with the introduction of these brands to the region. We know that there is a growing segment of travellers – whether they are on a business or leisure trip – who are looking for an experience beyond bed and board. This is why we are confident of the potential of our lifestyle brands, which can provide that unique experience but at the same time, also a sense of reliability and familiarity, as they are part of one of the world’s largest hotel companies. I believe there is fantastic potential for Kimpton Hotels & Restaurants in the region, EVEN Hotels in Australia and New Zealand as well as building on the already successful introduction of the Hotel Indigo brand in early 2015 in the region.”