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Park Hotel Group launches 'Destination', its third and newest brand in the portfolio.

Positioned as a select service, midscale brand that aims to provide quality and affordable accommodation in prime, central locations, Destination will debut in Singapore with Destination Singapore Beach Road, a 300-room hotel scheduled to launch in the second quarter of 2017.

This announcement follows the signing of a hotel management contract with FG Property No. 1 Pte Ltd which is a related company of Master Contract Services Pte Ltd, an established name in the property development and building construction industry in Singapore. Destination Singapore Beach Road marks Park Hotel Group’s sixth hotel in Singapore.

 “Needless to say, we are extremely excited and honoured to be able to partner with FG Property No. 1 Pte Ltd to launch the first Destination in Singapore. As a complementary addition to our portfolio, Destination not only allows us to reach new customer segments but also provides our current customer base with more differentiated options,” said Mr Allen Law, Chief Executive Officer of Park Hotel Group. Park Hotel Group will look to expand the Destination brand to key cities in the Asia Pacific and more information about the brand will be revealed in due course.

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