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Navitaire unveils the world’s first Virtual Reality travel search and booking experience

The VR experience could change the way travellers shop for and purchase trips, helping airlines and other travel companies become next generation retailers, the innovation allows travellers to spin a globe of the world, visit a destination, search for flights, walk through a plane to select their seat, check out different rental cars, and pay for their entire trip— all without leaving virtual reality.

 “We live in a 3D world, why shouldn’t we shop for travel that way?” This was the idea that inspired Justin Wilde, a user experience developer at Navitaire, an Amadeus company, to convince his manager to let him develop a concept that would allow travellers to complete an entire travel booking all in VR. Four months later, Wilde’s VR experience was ready for its first booking.

 “I see a future in which the internet will be a 3D experience, and everyone will have their own portable 3D headsets. This will be a much more natural experience for us, because the world we live in has three dimensions. I think technology, and the way we design user experience online should reflect that too,” says Wilde.

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